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What is the Keep The Value program?

29 August 2022

Every Ferrari is unique, regardless of model or vintage. Ferrari is a brand that
in addition to its monetary value represents great sentimental and emotional value: it is a synonymous with elegance, prestige and refined taste. When owning a car as special as a Ferrari, it is important to take proper care of it. One of thebasic elements of car care are regular, documented service visits.

To meet the needs of customers, Ferrari Poland has created the #KeepTheValue program - which aims to protect the residual value of the owned cars and to educate Ferrari owners on the importance of regular visits to the authorized service and their full documentation, allowing to keep the value of the car high. We have created a series of tools to make it easier for any owner to protect their vehicle and then join programs to build the value of the collector value of the car within Ferrari S.p.A.
Keep The Value also means preferential rates for maintenance and repairs. As part of the program, an elegant leather binder equipped with a tin with a engraved with the VIN number dedicated to each Ferrari purchased allowing you to archiving documentation related to the operation of the car.